News
Campaign for vegan charity Viva! calls for end of speciesism
McCann Birmingham has launched new work for Viva!, the UK’s leading vegan campaign charity, to challenge people to reconsider their perception of speciesism, and go vegan.
Great Minds - Building Inclusive Communications From the Inside Out
When it comes to inclusive communications, it's crucial to have the right culture, processes and guidelines internally. In our recent Great Minds webinar, we explore inclusive communications both internally and externally.
McCann Birmingham welcomes students to gain industry insight
University students from across the midlands were recently invited to one of the leading marketing communications agencies to gain an insight into the industry.
Great Minds - Truth About Britain
At a time of great change and uncertainty, what is Britain really thinking? Join us for a live webinar on Thursday 4th August as we explore identity, community, creativity, crisis and the role of brands and businesses.
Aston Manor and McCann bring attitude to the cider category with ‘Straight Outta Crumpton’
Aston Manor Cider, makers of Crumpton Oaks cider, is taking to TV for the first time with an animated advert and original soundtrack to disrupt the cider category.
Thomas Cook partners with McCann to launch first campaign as online-only travel agent
Online holiday company Thomas Cook has returned to screens with its first ad campaign to inspire a new generation of holidaymakers as the demand for travel continues.
Ogle: Lovehoney encourages consenting adults to turn off safe search
Sexual wellbeing brand Lovehoney has launched a new campaign created by McCann Birmingham to help consenting adults turn off SafeSearch and find sex-positive content and products.
Coeliac UK and McCann Birmingham launch awareness campaign
Coeliac UK, the charity for people who need to live without gluten recently launched a campaign highlighting key symptoms parents need to look out for to help diagnose at a younger age. Created by McCann Birmingham, the series of animations focuses on different symptoms and tell the real-life stories of children living with coeliac disease.
Bankrupt of England: Money Buddies and McCann Birmingham Launch Campaign
Debt advice charity Money Buddies has launched a new campaign, developed by McCann Birmingham, to highlight the impact of rising energy costs across the UK. With millions of people just one energy bill away from financial disaster, the ‘Bankrupt of England’ campaign shines a light on the real-life impact of the cost of living crisis.
McCann Central partners with The BRIT School to support young talent
McCann Central is partnering with BRIT School, the leading Performing and Creative Arts school in the UK, to support the development of young creative talent.
Great Minds - Beyond Direct Response: Smashing the DR Glass Ceiling
Scaling up direct response media strategies to move into awareness building and brand favourability activity is a perennial issue. Media planning, buying, creative and measurement are all executed differently, and there can be fear and uncertainty at board level when phrases such as “higher cost per lead” and “longer-term payback” are used. So how can advertisers successfully navigate the transition from pure Direct Response to Brand Response media?
Great Minds - Into the Metaverse
Exploring the past, present and future of the internet's hottest topic, Into The Metaverse uncovers the culture and trends driving innovation and commerce in the virtual world.