News
Vax and McCann Birmingham clean up the competition
Vax has launched a new System1 chart-topping campaign by McCann Birmingham. The memorable ad currently sits in the top 5% of all small domestic appliance spots and has hit the top 6% of all UK ads in System1’s database.
The Longer Journey: CrossCountry launches new film as part of brand launch
CrossCountry is pulling at heartstrings with a new emotive ad as part of a full brand roll-out. The new brand platform, Take Us On Your Journey, highlights CrossCountry’s role in building connections with people, not just places. CrossCountry worked with McCann Birmingham throughout the development of the new platform and integrated campaign.
Podcast: Is pop culture dead?
Is pop culture dead? How have the shifting sands of the media landscape changed the way we think about reaching audiences at scale?
Podcast: Meet the artist - Abbie Reilly on AI, creativity and finding inspiration
As part of an ongoing partnership with Birmingham Design, we recently comissioned local illustrator Abbie Reilly to create a new design for the front of our building.
All 'Hans' on deck for the launch of Frosty Jack's disruptive new campaign
Aston Manor Cider and McCann Birmingham have unveiled Frosty Jack’s first-ever TV advert, which encourages customers to Crack Open the Unexpected with Frosty Jack’s. The tongue-in-cheek advert will form part of a wider multi-channel marketing campaign across the UK.
Podcast: How brands can win on TikTok
The Brief is back and for episode 2 we're diving into the biggest platform of the moment, TikTok.
McCann Central Awarded IPA Gold Accreditation
Integrated marketing communications agency, McCann Central, has been awarded Gold by the IPA (Institute of Practitioners in Advertising) for its outstanding Continuous Professional Development (CPD) programme over the last 12 months.
Podcast: How do you build a household brand?
Welcome to The Brief by McCann Birmingham. A short but packed conversation addressing the topics faced by marketers.
McCann Central expands media operation
McCann Central has expanded its media division, UM, promoting Kevin Murphy to the role of Group Managing Director, Media across its offices and launching a new media offering at McCann Leeds.
McCann Central launches The Margot Collective to ensure female voices are heard
McCann Central has announced the launch The Margot Collective, a female-led consulting team established to ensure the involvement of female voices in creating work that speaks to all women.
Just chill and fill: Epson and Usain Bolt launch new campaign by McCann Birmingham
Epson is continuing its partnership with legendary sprinter, Usain Bolt, with the launch of a new integrated campaign created by McCann Birmingham.
Great Minds - The Power of the Profile
As new platforms continue to emerge, algorithms change and the competition for attention spans increases, how can you make the most of your social media profile?