Great Minds - Into the Metaverse

Exploring the past, present and future of the internet's hottest topic, Into The Metaverse uncovers the culture and trends driving innovation and commerce in the virtual world.

Join Alex Acosta, Creative Director at McCann Birmingham to discover how leading brands are unlocking the potential of the Metaverse to create growth and connect with new audiences.

This event took place on Thursday 31st March at 10am. Want to catch up? Watch the recording here.

Recent News

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Podcast - Note to self – how the Electoral Commission changed the nation’s behaviour

In 2022, the Elections Act introduced a huge change for in-person voting – voters would now be required to present eligible photo ID at polling stations or face being turned away. The Electoral Commission had to find a way to clearly communicate the new ID requirements to the nation across a vast array of demographics, without impacting the public’s motivation to vote. So, how did they do it?

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McCann partners with Bauer Academy to widen access to the creative industry

New creative apprenticeships provide alternative entry-point to Birmingham and Bristol creative roles.

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Podcast - Creating connections: how CrossCountry is bringing the human touch to rail

CrossCountry is all about putting the human touch back into train travel - but as Britain's most extensive network, how do you create connection at scale and with so many different people and communities?

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