Brittany Ferries Wake

Building on our ‘Uncommon Holidays’ brand platform for Brittany Ferries, ‘Wake’ is a campaign of long copy print ads that combine great writing and art direction to immerse readers in personal and quirky holiday experiences by ferry. 

The executions – for France and Spain  – feature a ship moving across a sea of copy and forming a typographical wake. 

The Campaign secured standout industry recognition, including Campaign’s Ad of the Day, LBB’s Work of the Week, a spot on Ad Age’s 15 Campaigns to Know About, alongside a feature in Famous Campaigns!